Video Generator

The Freepik AI Video Generator creates videos from text prompts, images, or visual references. Choose a model, describe what you want, and the AI handles motion, transitions, and animation automatically. Several models also generate native audio — dialogue, music, and sound effects — in a single generation.

This guide covers everything you need to generate videos — from your first prompt to image-to-video, visual prompts, multi-shot sequences, audio, Custom Characters, and managing your results.

In this article

• Generate a video from text
• Generate a video from an image
• Visual prompts
• Multi-shot
• Audio in video generation
• Use Custom Characters in video
• Use Custom Styles in video
• Prompting tips for video
• Generation settings
• Video templates
• Managing your creations
• Content rights

Generate a video from text

The fastest way to create a video is with a text prompt.

Once done, you can preview it, download it, or continue editing in the Clip Editor or Video Editor.

Generate a video from an image

Use image-to-video for more controlled results. This is especially useful for product shots, character animations, or any video where visual consistency matters.

You can also start directly from any image you have already generated. Click Create video or Reuse as video from the image options. From your history or recent creations, click the Video button in the bottom-right corner for two options: 1-click video for an automatic result, or Generate video to open the editor and customize your video.

Start image

Set a single image as the first frame. The AI generates everything after it, animating and extending the scene based on your prompt.

Start and end image

Set both a start image and an end image. The AI generates the transition between them — useful for morphing effects, before/after sequences, or controlled scene changes.

Visual prompts

Visual prompts let you draw directly on your input image to guide what happens in the video. Instead of relying only on text, you can highlight, annotate, or mark specific areas to influence motion, subject priority, or composition.

This feature is available on supported models such as PixVerse 5.5 and is especially useful when you need precise control over motion direction, subject priority, scene framing, or character placement.

How to use visual prompts

Multi-shot

Multi-shot lets you write a separate prompt for each scene in your video, generating a complete sequence in a single run. Instead of one continuous clip, you get multiple shots stitched together — each with its own description, pacing, and duration.

This mode is available on Wan 2.5, Wan 2.6, Kling 3.0, Kling 3.0 Omni, Seedance 1.5 Pro, and Seedance 2.0.

How to use multi-shot

Multi-shot vs. generating clips separately

Both approaches let you build multi-scene videos, but they work differently.

Audio in video generation

Several models in the Video Generator produce audio as part of the generation — no separate step needed.

Native audio models

These models generate video and audio together in a single generation:

For models without native audio, you can add voiceovers and sound separately using Audio tools or the Clip Editor.

Add sound effects with a prompt

The Video Generator lets you add sound effects directly from the interface using a text prompt — without leaving the tool.

You can also use the Sound Effects Generator to create custom sounds and add them in the Clip Editor.

Use Custom Characters in video

If you have trained a Custom Character in the Image Generator, you can use it to maintain character consistency across video clips.

This ensures your character looks the same across different clips — useful for storytelling, campaigns, or any project with a recurring figure.

Some models support additional character consistency features. Kling O1 uses a multimodal reference system where you can input text, images, or video references to keep characters and objects consistent across scenes. Runway Act Two lets you drive any character with gestures, expressions, and voice — upload a reference image for the character and a video for the movement to transfer performance to your animated subject.

Use Custom Styles in video

Custom Styles let you define a visual aesthetic in the Image Generator and carry it into your video. This keeps the look and feel consistent across frames and clips.

This is particularly effective for brand consistency — use the same Custom Style across all video content to maintain a cohesive visual identity.

Prompting tips for video

Video prompts work differently from image prompts. Motion, pacing, and camera behavior matter as much as the subject itself.

Describe motion explicitly. Do not just describe the scene — describe what moves and how. "A woman walks slowly through a misty forest" is more useful than "a woman in a misty forest."

Include camera direction. Mention camera moves when they matter: slow zoom in, tracking shot, static wide angle, pan left, low Dutch tilt, orbit around.

Set the mood and pace. Words like cinematic, slow motion, fast-paced, or dramatic help the AI match the energy you want.

Describe audio when using native audio models. If your model generates audio, include sound cues in your prompt: with soft background music, ambient city noise, a man speaking calmly.

Keep it focused. One clear action or scene per generation works better than complex multi-event descriptions. If you need a sequence, use multi-shot or generate clips separately and combine them in the Video Editor.

Specify visual details. Mention lighting, color palette, time of day, and environment: golden hour lighting, warm tones, shallow depth of field gives the AI more to work with.

Use visual prompts for precision. When text alone is not enough, combine your description with visual annotations to guide exactly where motion, focus, or action should happen.

Iterate. If the result is not quite right, adjust a detail in your prompt rather than starting from scratch. Small changes — adding a camera direction, specifying lighting — can shift the output significantly.

Generation settings

Before generating, you can adjust the following:

Available models overview

The Video Generator currently offers models from the following providers. Each model has different strengths — use the Video models page for a detailed comparison table with credit costs, duration, resolution, and feature support.

Video templates

The Video Generator includes a selection of templates to help you start quickly with preset styles, references, and motion patterns — no prompt needed to get going.

To access templates, open the AI Video Generator and click Templates in the top bar. Select the one that best fits your project. Templates apply predefined references and settings so you can generate results faster with less manual input.

You can customize the prompt and settings before generating — templates are a starting point, not a locked configuration.

Managing your creations

After generating a video, you can:

• Download it to your device. Video downloads do not count toward your daily Freepik asset download limit.
• Edit it in the Video Editor — combine clips, add audio, trim, and export.
• Refine clips in the Clip Editor for color grading, speed adjustments, and fine-tuning.
• Upscale with the Video Upscaler for higher resolution output up to Ultra HD 4K.
• Add Lip Sync to animate a character mouth to match an audio track.

All generated videos are saved automatically. Access them from Recent creations on the AI Suite homepage or the History tab inside the Video Generator.

Content rights

All AI-generated video content is subject to Freepik Terms and Conditions for AI Products. You can use AI-generated videos for personal or professional purposes as long as they do not infringe on third-party intellectual property rights.